Rick J. Hernández announces new leadership book Being On Purpose

Executive coach Rick J. Hernández says his upcoming book, Being On Purpose™, will launch a Conscious Leadership framework aimed at improving trust, credibility, communication, and organizational performance. The book is slated for print, digital, audiobook, and seven language editions.

Why it matters: - Being On Purpose™ is aimed at leaders facing rising complexity, declining trust, and pressure to build stronger organizational cultures. - The book’s core promise is practical: help leaders improve trust, credibility, communication, accountability, and long-term performance. - Hernández positions leadership as a discipline rooted in self-awareness, not just authority.

What happened: - Executive coach and leadership strategist Rick J. Hernández announced the upcoming release of Being On Purpose™. - The book is described as a guide to Conscious Leadership and a challenge to traditional management practices. - The release is tied to Hernández’s decades of work advising executives, leadership teams, and organizations. - The book will be available in print, digital, audiobook, and seven language editions.

The details: - Being On Purpose™ introduces The Three Awarenesses™: Precision, Agility, and Resilience. - Precision is designed to strengthen strategic thinking and organizational direction. - Agility is focused on emotional intelligence, communication, and leading through change. - Resilience is intended to help leaders sustain performance, reinforce accountability, and build trust. - The book also presents C.A.P.T.U.R.E.™, Hernández’s communication framework. - C.A.P.T.U.R.E.™ stands for Clarity, Audience, Purpose, Time, Understanding, Respect, and Empowerment. - Hernández says the framework turns conversations into tools for alignment, commitment, measurable results, trust, and shared ownership. - Hernández said, "Purpose is not merely what you do. It is understanding why you lead, how you influence others, and the legacy you create." - The book is designed for executives, business owners, nonprofit leaders, educators, healthcare professionals, government leaders, and emerging professionals.

Between the lines: - The book is being framed as more than a leadership title; it is pitched as an operating model for decision-making, culture, and team development. - Hernández is extending the same message through coaching, speaking, and organizational transformation work, which suggests the book is also a business-development vehicle for his broader practice. - The emphasis on purpose, awareness, and service reflects a shift away from command-and-control leadership language.

What's next: - Hernández says the framework can be applied immediately to strategic decision-making, organizational culture, team development, and growth. - His ongoing services include executive coaching, leadership development, keynote speaking, and organizational transformation initiatives. - More information is available on Instagram and Facebook.

The bottom line: - Being On Purpose™ is positioned as a leadership playbook for building trust and alignment by combining self-awareness, communication discipline, and purpose-driven action.